And Coke was always there.
The I Grew Up In Idea
Connect with consumers through the powerful emotion of hometown pride and nostalgia. The “I Grew Up In” campaign, presented by Coca-Cola, celebrates the unique places that shape us.
By associating Coca-Cola with these cherished, personal memories – reminding people that Coke was “always there” – we forge a deeper, more authentic brand connection that resonates across generations and locations.
Build Your Personal Coke Time Machine
Use this interactive element to build your very own Coke Time Machine. Start with your hometown, then layer in your unique personal memories tied to that special place. As animating Coke elements appear, they weave the brand into the custom memory you create – resulting in a unique, personalized visual designed sparking conversation and ready to be shared with the world.
Ready for fun? Try creating themed Time Machines with #CokeTimeMachineChallenges – like ‘My Favorite Childhood Snack’ or ‘Craziest Fashion Trend’!
Explore Your Town: The I Grew Up In AR Adventure
Bring hometown memories to life! This Augmented Reality experience invites users to explore real-world locations in their town. Using their phone, they can discover and collect virtual Coca-Cola items or unlock hidden local stories tied to specific landmarks.
It’s a fun, engaging way to blend digital interaction with real-world exploration, creating unique shareable moments and rewarding local discovery, all presented by Coca-Cola.
A Taste of Nostalgia (with Coke)
Support the campaign with content showcasing Coca-Cola’s iconic advertising and packaging from the decades users remember, reinforcing the idea that Coke was part of their “growing up” backdrop.
Bring #IGrewUpIn Home
Where Did You Grow Up? Tell the world! 🌎 Kicking it old school! Grab a special Coke pack, write your town on the ‘I Grew Up In _____’ panel & display it like a boss. When Coca‑Cola rolls up to bigger events, they bring oversized posters so everyone can fill in their roots and join the fun. Share your pack pics: #IGrewUpIn #MyCokePack #Throwback
Mapping #IGrewUpIn Moments
An interactive map could visualize the campaign’s collective tapestry, pinning user memories geographically and showcasing Coca-Cola’s presence in hometowns across the nation.
Personal Stories
National Parks
Local Influencers
News Archives
Why I Grew Up In Works for Coca-Cola
- Authentic Emotional Connection: Associates Coke with genuine hometown pride and nostalgia.
- Leverages User Passion: Taps into pre-existing love for one's roots.
- Powerful UGC Engine: Generates personalized, shareable content users are motivated to create.
- Builds Community: Connects users through shared locations and experiences, framed by Coke.
- Reinforces Timelessness: Underscores Coke's enduring presence across generations.
- Hyper-Local Relevance: Creates natural opportunities for targeted marketing and activations.
- Innovative Engagement: AR component offers cutting-edge, real-world interaction.
This concept can be implemented by any company with a broad audience. While Coca-Cola is used as an example, we want to clarify that we have no affiliation with Coca-Cola.
Countdown to America's 250th Anniversary
Let’s Keep Our Stories Alive to Inspire All Generations
This presentation of content is for demonstration purposes only. The user content is fictional and organizations depicted on this site are not in business with, are not partners, or associated in any way with iGrewUpIn.com.
Spreading the Word
The personalized graphics and the #IGrewUpIn hashtag drive organic sharing across social media, amplifying the campaign’s reach and generating authentic user buzz.
My #IGrewUpIn graphic! Took me right back to Beaufort, SC. Simpler times! Thanks @CocaCola!
Where Did You Grow Up? Send this Time Machine to friends & build shared memories! #IGrewUpIn #CokeTimeMachine
Loving all these #IGrewUpIn posts popping up! It’s so cool seeing where everyone called home and the memories they’re sharing. Definitely makes me nostalgic… and thirsty for a #CocaCola!